Last summer, Lay’s introduced their chip tracker. While it seems like something only hardcore potato chip fanatics could get into, it’s actually pretty cool even for the casual chip muncher (since we raise chipping potatoes and ship them to Lay’s you can probably guess which camp we fall into). Now that we’re in the part of the year where we actually ship spuds to Frito Lay chipping plants, you may actually be enjoying a bag of chips that was raised right here in the Klamath Basin!
The Lay’s potato chip tracker has you enter the first three digits of a product code located just under the stamped on price and date on the bag. Those three numbers plus your ZIP code are all it needs to show where the potatoes were grown that are in your bag of chips! A map pops up and shows the location of the farm where the grower raised the chipping potatoes and another location shows the plant where they were sliced and fried.
However, if you’re looking to see Gold Dust Potato Processors pop up on the map, there’s a catch. Though there is a little potato on the map of Oregon in Merrill where we’re located (Baley Trotman farms is the other little potato), our name doesn’t pop up. Instead “PD Sproule Co Inc” does. Dont’ worry – it’s not an error and Gold Dust hasn’t been bought out. For our Lay’s contract, we actually farm for PD Sproule. As a result, the marketing folks inside Frito Lay have our farm marked as being a part of PD Sproule Co Inc., which is located in Grand Forks, North Dakota. Working with PD Sproule is great, as is working with Frito Lay. Gold Dust is also very proud to be one of three Oregon farms that raises and ships potatoes to Frito Lay.
The Lay’s chip tracker is cool, but we really appreciate that it shows how local (and fresh!) your potato chips are. As people are getting more conscious about where their food is coming from, this puts a face on the people who grow chipping potatoes and a location from where they come from. Be sure to look at the map to see all the farms that grow potatoes for Lay’s potato chips as well as some of the videos of the farmers who grow them. And make sure you do it while enjoying a nice, big bag of delicious Lay’s potato chips!
Update: Lays’ chip tracker is no longer available. Still interested in seeing where potato chips come from? Check out our post about Kettle Brand Potato Chips’ Tater Tracker!