In this week’s PotatoPro Newsletter, the author, Paul van Eijck, wrote about the use of the phrase “comfort food” in relation to potato chips and french fries and marketing them. According to this article, in the very near future we may see the phrase being applied to potato chips, french fries and almost anything else potato related.
In the article was an uplifting bit of information from across the pond released by a United Kingdom Web site dedicated to potatoes known as LoveChips.co.uk. PotatoPro referenced a study put out by LoveChips that indicated potato chips (or french fries to us Americans!) make people happy.
In the study, British researchers showed folks a video that was sure to put them in a foul mood. After watching the clip, they were given “potato chips” (or “fries” if you will) and through the power of potato-goodness, the subjects saw a 10% increase in calmness and a 13% increase in cheerfulness. Furthermore, Dr. Mike Green, the mastermind of the study, found an eight percent decrease in anxiety after munching on fries.
“There are a number of possible nutritional and psychological mechanisms which could explain the mood changes after eating chips,” explains Dr. Green. “It may be down to the biological effects of nutritional components on brain chemistry or simply a pleasurable oro-stimulatory sensation, triggered by the way chips taste.”
Whether it’s physiological, psychological or just magical, this researcher proved something we’ve always believed at Gold Dust: potatoes make people happy. So, if you’re feeling blue or just need a little pick-me-up, grab a bag of potato chips or head to In-N-Out burger for fresh-cut french fries. After all, it’s good for your mental health!